Media

Heath Benefits Of Mushrooms: Why Morels Are Nature's Finest Fungi? Ways To Add Healthy Mushroom To Your Diet

Zee News 01-05-2024

Mushrooms include antioxidants that help fight free radicals, support heart health and contain vitamin D when sun-exposed. Here are the healthiest mushrooms and ways to add this fungi to your diet.

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Engineer couple builds ₹15 cr biz of exotic mushrooms and gucchi

inshorts 30-04-2025

The 2020 lockdown prompted engineer couple Poonam Sharma and Naveen Patwal to diversify beyond button mushroom farming into shiitake, cordyceps, lion's mane, and other exotic varieties. In a first for India, they have also commercially grown rare and wild gucchi mushrooms indoors in Uttarakhand.

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Engineer Couple Grow World’s Most Expensive Mushrooms

The Better India 22-04-2025

Meet Naveen & Poonam Sharma from Uttarakhand, who quit their corporate jobs to chase a wild dream — growing the rare Gucchi mushroom! After losing an entire crop during the pandemic, they didn’t give up. Instead, they cracked what scientists couldn’t — growing Gucchi mushrooms without chemicals or labs

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World’s Most Expensive Gucchi Mushrooms Grown By B Tech Graduate And His IITian Wife

ETV Bharat 28-03-2025

Pauri Garhwal: India has achieved success in growing Gucchi mushrooms, one of the most expensive mushrooms in the world. This remarkable feat has been accomplished by Naveen Patwal, a B Tech graduate and resident of Pauri Garhwal, Uttarakhand.

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Inside Delhi’s priciest grocery store: Mushroom of immortality, ₹2,000 papaya and more

Hindustan Times 06-09-2024

Inside Delhi's upscale grocery store, where you can buy spore powder from the mushroom of immortality, costly coconuts and more. Located inside one of Delhi’s most popular malls is an upmarket grocery store catering to diplomats, tourists and the ultra-rich. Foodstories in Ambience Mall, Vasant Kunj advertises itself as India’s ‘finest food destination’ - and a quick glimpse of its aisles will certify to the fact.

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Rare Himalayan mushroom Morels takes the culinary world by storm

Republic World 04-08-2024

Morels are grown by creating a controlled environment. Nutrient-dense bags are placed on the forest floor, providing necessary nourishment for them to thrive.

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Unlocking the mystique of Morels: the ‘Himalayan treasure’ captivating the culinary world

Indulge Xpress 03-08-2024

These elusive mushrooms are found in the dense forests of the Himalayas, and searching for them is a challenging task for local farmers

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Planet Mushroom’s Naveen Patwal Discusses the Booming Mushroom Category in India.

Businessoffood 28-05-2024

Planet Mushroom’s Naveen Patwal Discusses the Booming Mushroom Category in India.

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Booming Mushroom Market in India: Projected to Reach $467M by 2032

Businessoffood 29-04-2024

In recent years, the mushroom market in India has experienced a remarkable surge due to factors including increasing awareness of health and wellness, evolving dietary preferences, and a growing demand for protein-rich diets, particularly among fitness enthusiasts. This trend is notably prominent in India, where mushroom consumption has soared, with the market reaching a substantial…

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Deficient in Vitamin D? Here's how eating mushrooms might help

Times of India 06-07-2023

In a country where the majority of the population follows a vegetarian diet, the challenge of obtaining sufficient vitamin D is a prevalent concern. Vitamin D is crucial for bone health, immune function, and overall well-being. While sunlight remains the best source of vitamin D, many Indians struggle to meet their daily requirements.

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